Client: Petlove
My Role: Art Director

Friday the 13th is surrounded by superstitions, but for black cats, it is a cruel reminder of the prejudice they face. For centuries, these creatures have been unfairly associated with bad luck, and this date often leads to an increase in mistreatment. It is a sad irony that while Friday the 13th is feared, Black Friday is eagerly awaited.

Petlove is determined to change this narrative. That’s how Black Cat Friday was born—a day of special discounts, exclusively for black cats, held on every Friday the 13th. Turning symbols of bad luck into symbols of fortune. Black Cat Friday has already become a tradition in Petlove’s calendar. A testament to our commitment that where there is a pet, there is love.